7th May 2014, 15:00pmFollowing the release of our new and improved Retail Price Lists at the end of 2013, early 2014 saw work on a complete redesign of the Godfrey Syrett Furniture Buyers Guide.
Designed to showcase our products and capabilities – and to demonstrate where we are now as a business – this is also a document that we think will help change and improve our brand perception, making a bold statement and showing our customers that we’re investing in the future.
A clean, modern and flexible template was created, ensuring that much of our new installation photography was able to take centre stage. The focus of the brochure is on the visual, and rather than showing every product we sell, the document is a condensed portfolio of our best and most loved products (as well as some exciting new ones!). As part of a wider brand awareness strategy, this new Furniture Buyers Guide also plays a key role in reinforcing the new branding that is currently being rolled out across all new print collateral, marketing, signage and vehicle livery.
Feedback so far has been very positive, so if you’d like a copy please just get in touch using the Contact Form here. Alternatively, contact your local Area Sales Manager who will be more than happy to help. An electronic PDF version of the brochure is available to view online here.